When we come in contact with people, we will most likely be type casted by our names, hairstyles or logos, slogans found on our clothing items. Humans have the tendency to "judge a book by it's cover" and sometimes it's a wrongful judgment, so why not? Brand yourself before others Brand you. Society is extremely demanding and competitive; for employers, employees, college students and family units (we all compete with one another).
I recently read an interesting article that highlights some advantages of Branding yourself. The key elements where; to identify your targeted audience (ieg.professor, prospective employer or Even a relative), determine what's your current image and perform a mini self s.w.o.t. analysis, make adjustments, and develop your brand. My answer to the topic question is Yes, it's really necessary to Brand yourself, "Running your life is like running a business".
Very relevant post. As a sales person we are the most important brand we sell!! We need to position ourselves just as we would a product or a service. Typically we would want to be "smart," "trustworthy," and "reliable." What else... ??
ReplyDelete