Sellers Beware"The Tables Have Turned"

After reading a book that discussed Selling opportunities in this information economy, it stays stuck on my mind that; with today's growing modern technology, consumers are able to obtain and research a product or services before making that purchase.  It's no longer up to the seller to persuade or output an abundance of product knowledge information to land that sale. It use to be that the Seller had to discover the needs, and match the appropriate product/service to the consumer, well "The tables have turned". I found in my readings three interesting philosophy prescriptions; the seller must adopt the market concept, value personal selling and assume the role of a problem solver or partner in helping consumers make and informed and intelligent decision.  It's a style with physiological methods that will steer a deal in the right direction. I found this reading very innovating.