Hello it's Celines, while gathering my research notes i came across the following, thought you might enjoy Dell's company time line video archive link.
Michael Dell is the CEO and founder of DELL Inc. The company was founded during 1984 in Austin Texas.
Dell is a computer software, systems and IT consulting organization. Their high end level of customer services are evident in their customer drivin and innovating product and services portfolio; desktops, netbooks, notebooks, peripherals, servers, printers, scanners, smartphones, storages, televisions.
Dell caters to a substantial targeted audience in the market the following a limited list features and benefits of products/ services:
· Opti Plex(office desktop computer)
· Vostro (office/small businesses desktop and notebook systems)
· Latitude(business-focused notebooks)
· Power Edge (business servers)
· IT(consultation)
With global positioning and successful operations in Europe, Asia, japan, Brazil and the Americas according to Lexis Nexis Research firm, Dell’s key competitors are Hewlett-Packard, IBM and Acer.
To be continued...........http://content.dell.com/us/en/corp/our-story-company-timeline.aspx
Interesting. As you progress into the product strategy, it would be good to create a feature-benefit worksheet. This will help you better understand what Dell has going for it, and how you should talk about the brand when selling...
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